Marketing/Public Relations/Video Production

"Seminars For Success" Workshops

Sweeney Enterprises LLC offers a variety cost-effective educational training seminar sessions through its "Seminars for Success" program for the conference meeting planner, as well as the manager and staff of employers of all sizes. ​


In addition to over 30 years of public relations and marketing experience, Denis Sweeney has fulfilled the requirements and passed the certification exam to become an Accredited Small Business Consultant™ (ASBC).


Sweeney is also an adjunct college business department instructor at Alfred State College who successfully completed the Adjunct Certification Program at Corning Community College. 


When 'No Comment' is the Wrong Comment - Media Relations 101 

Seminar Customer Testimonial:


"Very thought provoking for me. I do not often think about marketing our business - only in placing ads! I will revisit this topic with our PR Director."


- Colleen M. Coro, MEd.
Director
Erwin Child & Family Center - Pathways, Inc.
 


"A great refresher on something more important than a Business Plan."


- Steve Mann
Dispensing Manager
Ear to Hear of Elmira

Sensible Social Media Mechanics for Business

Seminar Customer Testimonial:


"Thank you so much for your presentation at the Human Resource Association of the Twin Tiers and the Elmira Job Service Employer Committee's Fall Seminar. There were so many positive comments from our members about your presentation and I think you hit just the right note. People walked away gaining new insights about the way they correspond with others and hopefully, we will all take the time to read before hitting send."


- Carol Haradon
Business Services Representative
New York State Department of Labor

Seminar Customer Testimonial:


"The Corning Area Chamber of Commerce was interested in providing our Members with an in-depth Educational Program opportunity that took a hands-on approach to Media Relations and preparing for interviews, articles, etc. Denis Sweeney delivered a program that gave our attendees not only useful tips and ideas for successful interactions with the media, but allowed our Members a unique opportunity to practice in front of a camera and perfect those skills. Attendee feedback was great and we look forward to working with Denis to offer this program again in the future."


- Molly M. Mulligan
Manager of Events
Corning Area Chamber of Commerce
 
"For a three hour presentation, it was amazing how much information I gained. Every item was important to me."


- Rick Gallant
President

"For a three hour presentation, it was amazing how much information I gained. Every item was important to me."


- Rick Gallant
President
Corning Teachers Association
 



"Learning from someone who has been in the media and worked in public relations gave us a great picture of what the media is looking for and how we can be prepared to handle their questions."


- Katie Rhodes
Development Assistant
Catholic Charities of Chemung and Schuyler Counties




"Excellent workshop! Great opportunity to practice interviewing  in a "safe" environment."


- Tammy J. Hallgren
Executive Vice President
Public Relations & Development
Pathways, Inc.




"I am very glad that I came today. Denis, you are very comprehensive, detailed, giving workable strategies. I definitely feel more confident if the future occasion arises to be interviewed by the media. Delivery was superb utilizing many different teaching techniques."


- Laurie Sweeney, RN, MSN
Executive Director
Woodbrook Assisted Living Residence, Inc.

More Testimonials

"As a novice to social media, the material was presented in a manner that allowed me to catch on quickly. It also provided me with some areas of social media that I need to consider for Pathways as a marketing and communications tool."


- Edward J. Lukomski, Ed.D.
President & CEO
Pathways, In.nd instructional. 




"Denis Sweeney is highly knowledgeable about marketing and social media."


- Shelly Rich
Elmira Business Institute

Workshop Seminar Programs

How Social Media's Snapchat can Connect and Convert Millennials into Customers

To register for this seminar please click on this flyer

All successful businesses focus on what works and what doesn’t with their overall marketing strategies. In this training session attendees will learn how to create an achievable, believable, and customer-driven marketing plan. At the same time, the session will address new ways to aggressively market your business utilizing such methods as developing a comprehensive social media program, customer mailing lists, customer satisfaction surveys, and how to become a media “go-to” person.

Workshop Training Seminar Offerings

A phone call or e-mail from the local media should not immediately result in an “out of office” reply. Working with the media, and not against them, could turn out to be a business or organization’s best strategy. In this session attendees will learn how to avoid communication blunders, what to say - before saying it to the media, and prepare key specific talking points for the media and community. Participants also participate in an on-camera videotaped mock interview during the session.

Seminar Customer Testimonial:


"On March 28, 2013, Denis gave our small group of Nursery and Landscape Professionals a talk on using social media in our marketing. The overall discussion gave all of us new insights into the use of this new tool. I see this as an upcoming and necessary method of marketing and would recommend Denis' talk to any group."


- James B. Hoteling
President
Southern Tier Nursery and Landscape Association

Handling HIPAA & HITECH without the Hysteria

Seminar Customer Testimonial:


"Very concise and effective coverage of HIPAA requirements. The presentation provided an efficient means of providing required training to my staff."


- Thomas J. Thurber, DPM
Privacy Officer
Thurber & Thurber, DPM PC
 
"I found the seminar very informational. I became aware of additional safeguards our billing office needs to implement for HIPAA Compliance."


- Heather Harkness
The Medical Office Assistant, LLC

Increasing Business Profits on a Shoe-String Marketing Budget

Read before Send - the Do’s and Don’ts of E-mail and Other Communication Methods

If your business wants to expand its customer base by appealing to the millennial generation of teenagers to young adults, the social media platform Snapchat may be your admission ticket. The Millennials, which include college students, use Snapchat more than any other social network - including Facebook. This seminar addresses the following topics as to whether Snapchat is the right marketing tool for your business:


  •  What Snapchat is and why this specific social media is growing in popularity and use by business.

  •  Highlight examples of businesses successfully using Snapchat as an effective marketing tool.

  •  How to start sending "snaps" immediately.

What we say and how it is interpreted can sometimes lead to problems both inside and outside an organization. E-mail offers instant communication with others. However, it can instantly cause problems if the sender uses poor grammar, misspelled words, and inappropriate language. This session will offer 10 tips on writing the RIGHT e-mail as well as suggesting when it is appropriate to use e-mail or other communication methods to deliver your message.

"Very informative and instructional. Denis Sweeney is highly knowledgeable about marketing and social media."

- Shelly Rich
Elmira Business Institute


"The Corning Area Chamber of Commerce was interested in providing our Members with an in-depth Educational Program opportunity that took a hands-on approach to Media Relations and preparing for interviews, articles, etc. Denis Sweeney delivered a program that gave our attendees not only useful tips and ideas for successful interactions with the media, but allowed our Members a unique opportunity to practice in front of a camera and perfect those skills. Attendee feedback was great and we look forward to working with Denis to offer this program again in the future."

- Molly M. Mulligan
Manager of Events
Corning Area Chamber of Commerce

Seminar Customer Testimonial:


"This was a great and very interesting seminar, and I'm glad to have attended. This is the first class I've seen offered locally that addresses one of the newer social media trends that's crucial to marketing to millennials. Really enjoyed how Denis presented compelling statistics, examples, allowed for open discussion, and had individual thoughts for each participant about how their organization might best use Snapchat. Learned a great deal about where social media trends are heading and how Snapchat is used effectively from a very personable, knowledgeable and approachable instructor. Fully intend to branch out more into this."


- Tara Maxwell
Administrative Assistant
Chemung County Chamber of Commerce

He has hosted seminar training programs' off-site, or he offers the option of personally visiting a business to train a company's top leadership team or front-line employees. In collaborating with employers in developing seminar workshop ideas, Denis Sweeney's "Seminars for Success" ultimately seek to improve an employee's job performance.


Review the list of "Seminars for Success" topics below to determine the one that best fits your company's needs or workshop seminar conference. Contact Sweeney Enterprises LLC today at 607-769-5145 or via e-mail at DSweeney@sweenenterprises.com to schedule your next workshop education training program or seminar workshop conference.

How to fully utilize the social media platforms of Facebook, Twitter, YouTube, and LinkedIn with their marketing and communications plans is an issue that small businesses and non-profit organizations struggle with on a daily basis. This seminar provides an overview, along with real-life examples, on how many businesses and organizations, of all shapes and sizes, have successfully implemented a coordinated social media program.

Playing hide and seek with the Health Insurance Portability and Accountability Act (HIPAA) and the Health Information Technology for Economic and Clinical Health Act (HITECH) for organizations can come at a high price. In this seminar, attendees will learn the nuts and bolts about HIPAA and HITECH as they pertain to privacy regulations, breach notifications, and business associates updates so their organizations can remain compliant and avoid large financial fines.